The Abadesa Group has unique skills in strategy and marketing at each of these levels: vineyard, winery, wholesaling, export and retailing.

* Variety and portfolio management
* Branding, brand management and pricing
* Communication and promotion
* Global marketing strategy and exports
* Distribution, retailing and negotiation
* Cellar door and wine tourism

The understanding of these complex business processes stems from in-depth research and experience into basic consumer choice processes.

The Abadesa Wine Marketing Group can provide detailed analysis of current sales and recommendations for growers, wineries, and distributors of all sizes. We specialise in marketing plans for small and medium sized wineries, both domestic and for export.